Yin He Zheng Quan·2025-07-17 11:08Investment Rating - The report maintains a "Recommended" rating for the real estate industry [1]. Core Viewpoints - The real estate sector is experiencing pressure on sales year-on-year, with a total sales area of 45,851 million square meters in the first half of 2025, representing a year-on-year decline of 3.50% [4][8]. - In June 2025, the monthly sales area was 10,535.81 million square meters, showing a month-on-month increase of 49.37% but a year-on-year decrease of 5.46% [4][8]. - The total sales amount for the first half of 2025 was 44,241 billion yuan, down 5.50% year-on-year, with June's sales amounting to 10,150.16 billion yuan, reflecting a month-on-month growth of 43.85% but a year-on-year decline of 10.79% [4][8]. - The average sales price for the first half of 2025 was 9,649 yuan per square meter, down 2.07% year-on-year [4][8]. Sales Summary - National Market: The sales area in the eastern region was 20,800 million square meters, down 5.2% year-on-year; the central region saw a decline of 1.2% with a sales area of 11,926 million square meters; the western region's sales area was 11,515 million square meters, down 2.5% [8]. - Regional Sales Amount: The eastern region's sales amount was 26,945 billion yuan, down 5.8% year-on-year; the central region's sales amount was 7,988 billion yuan, also down 5.8%; the western region's sales amount was 8,163 billion yuan, down 4.30% [8]. Investment Summary - Investment in real estate development for the first half of 2025 totaled 46,658 billion yuan, down 11.20% year-on-year [14]. - In June 2025, the monthly development investment was 10,424 billion yuan, reflecting a month-on-month increase of 22.58% but a year-on-year decline of 12.90% [14]. - New construction area for the first half of 2025 was 30,364 million square meters, down 20.00% year-on-year, with June's new construction area at 7,180 million square meters, showing a month-on-month increase of 34.27% [17]. - The completion area for the first half of 2025 was 22,567 million square meters, down 14.80% year-on-year, with June's completion area at 4,182 million square meters, reflecting a month-on-month increase of 52.77% [19]. Funding Summary - Total funds available to real estate companies in the first half of 2025 were 50,202 billion yuan, down 6.20% year-on-year [23]. - Domestic loans accounted for 8,245 billion yuan, showing a year-on-year growth of 0.60% [23]. - Self-raised funds were 17,544 billion yuan, down 7.20%, while personal mortgage loans were 6,847 billion yuan, down 11.40% [23]. Investment Recommendations - The report suggests that the real estate sector's configuration value is highlighted under supportive policies, with a focus on leading companies such as China Merchants Shekou, Poly Developments, and Longfor Group [41][40]. - Recommended stocks include Poly Developments, China Merchants Shekou, and others, with a focus on quality developers and property management firms [41][39].