东海证券晨会纪要-20250718

Group 1: Retail Sales Insights - In June 2025, the total retail sales of consumer goods reached 42,287 billion yuan, with a year-on-year growth of 4.8%, which was below the consensus expectation of 5.56% [5][6] - For the first half of 2025, the total retail sales amounted to 245,458 billion yuan, reflecting a year-on-year growth of 5.0%, with Q2 showing a 5.4% increase compared to Q1 [5][6] - Urban retail sales in June were 36,559 billion yuan, growing by 4.8% year-on-year, while rural retail sales were 5,728 billion yuan, with a growth rate of 4.5% [5][6] Group 2: Consumer Behavior and Trends - Online retail sales showed rapid growth, with a year-on-year increase of 8.5% for the first half of 2025, while physical retail improved steadily with a 3.59% year-on-year growth in June [5][6] - The food and beverage sector experienced a significant decline, with restaurant service revenue in June rising only 0.9% year-on-year, a drop of 5.0 percentage points from the previous month [6][8] - Essential goods continued to perform well, with year-on-year growth rates for essential and discretionary items at 5.92% and 2.15%, respectively [6][8] Group 3: Economic Indicators - In June 2025, the Consumer Price Index (CPI) rose by 0.1% year-on-year, while the Producer Price Index (PPI) fell by 3.6%, leading to an expanded PPI-CPI gap of -3.7% [7][14] - The unemployment rate remained stable at 5.0% in June, indicating a steady labor market [7] Group 4: Rare Earth Industry Insights - The rare earth industry maintains a strong global position, with strict mining and smelting quotas continuing into 2025, and the first batch of rare earth quotas for the year expected to remain stable or slightly increase [11][12] - Export controls have been upgraded, particularly for heavy rare earths, with a focus on high-end applications driving growth in the sector [11][12] - Opportunities exist for leading companies to receive policy support for mining, which may alleviate the current shortage of rare earth minerals [12][15] Group 5: Investment Recommendations - The report suggests focusing on high-end liquor and regional leaders in the beverage sector, as the white liquor market is expected to recover with the expansion of domestic demand policies [8][9] - In the cosmetics sector, despite a slight year-on-year decline of 2.3% in June, the report highlights strong growth potential for quality domestic brands [9][15]