Investment Rating - The investment rating for the company is suggested to be "actively participate" due to its low initial valuation and moderate liquidity ratio [31]. Core Viewpoints - The company is recognized as a "little giant" in the consumer electronics sector, focusing on functional and protective products widely used in laptops, tablets, displays, AR/VR, and smart gaming consoles [31]. - The company has established stable customer resources and strong technical reserves, with significant partnerships with well-known enterprises [4][8]. - The consumer electronics market is experiencing accelerated domestic substitution, with increasing market demand and the integration of AI technology driving industry upgrades [20][21]. Summary by Sections 1. Company Overview - The company, founded in 2007 and located in Suzhou, Jiangsu Province, specializes in the design, R&D, production, and sales of functional and protective products for consumer electronics [4][8]. - It has expanded into new application areas, including power batteries and new energy thermal management systems, with a framework procurement contract signed with CATL [4][8]. 2. Issuance Plan - The new share issuance adopts a direct pricing method, with an initial issuance scale of 20 million shares, accounting for 25% of the total share capital post-issuance [14][15]. - The expected fundraising amount is 223 million yuan, with an issuance price of 11.16 yuan per share, resulting in a post-issuance market value of 893 million yuan [14][16]. 3. Industry Situation - The consumer electronics market has become a necessity in daily life, with steady growth in market space, projected to increase from 1,027.6 billion USD in 2023 to 1,176.7 billion USD by 2028 [21][23]. - The integration of AI technology is expected to significantly boost the sales of AI-enabled laptops and desktops, with sales projected to rise from 14.1 billion USD in 2023 to 131.2 billion USD by 2027 [23]. 4. Competitive Advantages - The company has a strong R&D advantage, with over 208 patents, including 20 invention patents, and a commitment to continuous innovation [9][24]. - It has established long-term partnerships with major clients such as Compal and Delta Electronics, enhancing its market reputation and customer base [24][25]. - The product diversification strategy has led to a wide range of functional and protective products, creating a competitive edge in the market [25]. 5. Comparable Companies - The company is relatively small in scale compared to its peers, with a gross margin of 30.38%, placing it in the middle of the industry [29][30].
鼎佳精密（920005）：北交所新股申购策略报告之一百三十四：消费电子功能性、防护性产品“小巨人”-20250719
Shenwan Hongyuan Securities·2025-07-19 08:03