Q2服装零售额稳健增长，户外、跑步细分鞋服品类延续快速增长态势

Investment Rating - The report maintains a "Buy" rating for key companies in the textile and apparel industry, including Anta Sports, Xtep International, and Bosideng, among others [11][31][30]. Core Insights - The apparel retail sector shows steady growth, with outdoor and running segments continuing to perform strongly [3][4]. - Jewelry retail sales have seen rapid growth due to high gold prices, although the growth rate has slowed in June compared to previous months [2][17]. - The overall consumer environment is recovering, with a year-on-year increase of 4.8% in social retail sales in June 2025 [1][16]. Summary by Sections Apparel and Footwear - In June 2025, the retail sales of clothing, shoes, and hats increased by 1.9% year-on-year, with a cumulative growth of 3.1% for the first half of the year [3][22]. - The sportswear segment outperformed the overall apparel market, with brands like Anta and Xtep showing significant growth in their respective categories [4][30]. - Anta's other brand divisions reported a year-on-year revenue increase of 50% to 55% in Q2 2025, while Xtep's subsidiary Saucony saw a revenue increase of over 20% [3][39]. Jewelry - The jewelry retail sector experienced a year-on-year growth of 6.1% in June 2025, with a cumulative growth of 11.3% for the first half of the year, significantly outperforming the overall retail sector [2][17]. - The increase in jewelry sales is attributed to rising gold prices, which have increased by nearly 40% compared to the same period last year [2][17]. Market Trends - The textile and apparel manufacturing sector has outperformed the broader market, with a 1.65% increase compared to the 1.09% rise in the CSI 300 index [33]. - The report highlights the importance of companies with strong fundamentals and brand strength, particularly in the context of a recovering consumer environment [4][28]. Key Recommendations - The report recommends focusing on companies with robust fundamentals, such as Anta Sports, Xtep International, and Bosideng, which are expected to benefit from market recovery and improved valuations [30][31]. - Companies like Zhou Dafu and Chao Hong Ji are highlighted for their product differentiation and brand strength, which are expected to outperform the industry in 2025 [28][30].