Shenwan Hongyuan Securities·2025-07-20 08:42Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors [4][32]. Core Insights - The report highlights a continued downward trend in both new and second-hand housing transactions, with a significant decrease in new home sales in major cities [4][5]. - The central government emphasizes urban renewal as a key strategy to stabilize the real estate market, indicating a shift towards more robust policy support [4][32]. - The report suggests that while transaction volumes have stabilized, they have not yet entered a positive cycle, and further supportive measures are anticipated [4][32]. Industry Data Summary New Home Transactions - In the week of July 12-18, 2025, new home sales in 34 key cities totaled 1.591 million square meters, a week-on-week decrease of 20.1% [4][5]. - Year-to-date, new home sales are down 11% compared to the previous year, with first and second-tier cities experiencing a 17.3% year-on-year decline [6][32]. Second-Hand Home Transactions - In the same week, second-hand home sales in 13 key cities totaled 1.031 million square meters, reflecting a week-on-week decrease of 5.4% [4][13]. - Cumulatively, second-hand home sales are down 11.4% year-on-year as of July [4][13]. Inventory and Market Dynamics - The report notes that 15 cities had a total of 730,000 square meters of new homes launched, with a sales-to-launch ratio of 0.87, indicating ongoing inventory challenges [4][23]. - The average months of inventory for new homes in these cities has increased to 19.8 months [4][23]. Policy and News Tracking - The central government has called for a focus on urban renewal, with various local governments implementing "old-for-new" subsidy policies to stimulate the market [4][32]. - Recent statistics show a 11.2% year-on-year decline in real estate development investment for the first half of 2025 [4][32]. Company Dynamics - Several real estate companies have reported their half-year performance, with notable declines in sales for major players like China Resources Land and Longfor Group [4][32]. - Companies such as Zhonghua Enterprises and Nanshan Holdings have reported significant profit increases, while others like Vanke and JinDi Group have faced substantial losses [4][32].