Changjiang Securities·2025-07-20 10:13Investment Rating - The report maintains a "Positive" investment rating for the automotive industry [12]. Core Insights - The ultra-luxury market is expected to expand, with a projected space of approximately 500,000 vehicles in 2024, where BBA (Benz, BMW, Audi) and Porsche dominate 70% of the market, indicating a strong foreign brand presence [3][10]. - Huawei's ADS 4.0 upgrade and its technology, IP, brand, and channel empowerment are anticipated to redefine luxury in the automotive sector, potentially reshaping the competitive landscape for ultra-luxury vehicles in China [3][10]. - Domestic brands are expected to benefit from the rise of ultra-luxury vehicles, with a focus on companies like Seres, JAC Motors, BAIC Blue Valley, and BYD [3][10]. Summary by Sections Ultra-Luxury Market Expansion - The ultra-luxury market continues to grow, with significant potential for domestic brand replacement. In 2024, high-end, luxury, and ultra-luxury vehicle sales are projected to reach 4.164 million, 1.26 million, and 464,000 units respectively [7][21]. - The market is primarily driven by SUVs, which are expected to account for 69.9% of ultra-luxury vehicle sales in 2024, with brands like BMW, Porsche, Land Rover, and Mercedes-Benz leading the segment [7][30]. Electric and Intelligent Transformation - The penetration of electric vehicles is increasing, with the share of new energy vehicles in cars priced over 400,000 yuan rising from 3.21% in 2020 to 30.81% in 2024. Plug-in hybrids are the main driver of this growth [8][53]. - Domestic brands are leveraging their innovation capabilities in the intelligent sector, with a significant increase in market share for luxury SUVs from 2.5% in 2020 to 42.4% in 2024 [8][71]. Huawei's Role in the Market - Huawei's brand and technological capabilities are positioned to disrupt the ultra-luxury market, with the launch of the AITO M9 SUV leading the charge in the 400,000-600,000 yuan price range, achieving over 200,000 pre-orders within a year [9][74]. - The ultra-luxury sedan market remains largely unoccupied by domestic brands, presenting a significant opportunity for future growth [9][74]. Investment Recommendations - The report suggests focusing on companies like Seres, JAC Motors, BAIC Blue Valley, and BYD as they are well-positioned to capitalize on the emerging trends in the ultra-luxury vehicle market [10].