房地产行业周报：城市发展转向存量提质增效，需求下行仍需政策支持-20250720

Investment Rating - The industry investment rating is maintained at "Buy" [1] Core Viewpoints - Urban development is transitioning to a focus on improving existing stock and efficiency, with a need for policy support as demand continues to decline [3][4] - The recent Central Urban Work Conference highlighted the shift from rapid urbanization to stable development, emphasizing high-quality urban renewal and targeted improvements rather than large-scale expansion [3][4][9] Summary by Sections Policy Tracking - The Central Urban Work Conference held on July 14-15, 2025, marked a significant shift in urban development strategy, focusing on quality over quantity and setting goals for the next decade [3][4][9] - Emphasis on tailored, localized approaches to urban development, aiming for modern, resilient, and beautiful cities [4][9] Market Performance - New housing sales in 30 major cities saw a weekly transaction area of 119 million square meters, reflecting a year-on-year decline of 28% and a month-on-month decline of 14% [5][10] - Cumulative sales from January to July 2025 showed a 5.6% year-on-year decrease across major cities, with first-tier cities experiencing a slight increase while second and third-tier cities faced significant declines [5][10] Investment Recommendations - The report suggests that the "stop the decline and stabilize" policy remains unchanged, with ongoing demand pressures requiring policy support [6][19] - Key investment directions include focusing on leading real estate companies with strong land acquisition capabilities and well-structured land reserves, as well as top real estate agencies benefiting from active second-hand housing transactions [6][19]