东南亚电商快递跟踪报告：TiktokShop成为行业黑马，极兔承接主要件量

Investment Rating - The report maintains a "Recommendation" rating for the Southeast Asian e-commerce market, highlighting TikTok Shop as an industry dark horse and J&T Express as a key player in logistics [2][7]. Core Insights - The Southeast Asian e-commerce market continues to show robust growth, with a projected total transaction value (GMV) of $128.4 billion in 2024, reflecting a year-on-year increase of 12%. Indonesia remains the largest market, contributing $56.5 billion, which accounts for 44% of the region's total GMV [8][11]. - TikTok Shop is rapidly expanding, achieving a year-on-year growth rate of 39% and a compound annual growth rate (CAGR) of 235% from 2021 to 2024. In 2024, TikTok Shop's GMV reached $22.6 billion, capturing a market share of 17.6% [11][18]. - J&T Express is positioned as a leading third-party logistics provider, benefiting from its partnership with TikTok Shop, particularly in Indonesia, where it holds a significant market share [23][24]. Summary by Sections Market Size - The Southeast Asian e-commerce market is expected to reach a GMV of $128.4 billion in 2024, with Indonesia contributing $56.5 billion, followed by Thailand and Malaysia with growth rates of 21.7% and 19.5%, respectively [8][11]. Competitive Landscape - Shopee remains the market leader with a GMV of $66.8 billion and a 52% market share. TikTok Shop's rapid growth has narrowed the gap, while Lazada maintains a stable position with a GMV of $18 billion and a 14% market share [11][18]. Logistics Sector - J&T Express has demonstrated competitive pricing, with its average price per shipment decreasing from $0.87 in H1 2023 to $0.67 by H2 2024, leading to a market share increase of 3.2 percentage points to 28.6% [29][30].