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中药材功能性食品行业研究:中医养生观念深入人心,中药材功能性食品获消费者青睐
Yuan Da Xin Xi·2025-07-22 11:22

Group 1 - The core viewpoint of the report highlights the growing demand for functional foods made from traditional Chinese medicine (TCM) materials, driven by an aging population and changing consumer preferences towards health and wellness products [1][2][15]. - By the end of 2024, the population aged 60 and above in China is expected to reach 310 million, accounting for 22% of the total population, indicating a significant market opportunity for health management products among the elderly [1][11]. - The market penetration rate of TCM functional foods has increased from 0.01% in 2019 to 4.79% in 2023, with projections suggesting it could reach 6.52% by 2028, reflecting a growing acceptance among consumers [2][22][23]. Group 2 - The trend of younger consumers embracing health supplements is leading to innovation and structural upgrades in the industry, with a focus on personalized and high-quality products [2][17]. - The report notes that the market for TCM functional foods is expected to grow significantly, with the market size projected to increase from 18.16 billion yuan in 2021 to 68.21 billion yuan by 2025, representing a compound annual growth rate (CAGR) of 39.2% [11][12]. - The report emphasizes the importance of policy support in promoting health and wellness, with initiatives like the "Healthy China 2030" plan encouraging the development of health foods [15][16]. Group 3 - The report suggests that companies like Yunnan Baiyao and Dong'e Ejiao, which have strong brand advantages and diverse product matrices, are well-positioned to benefit from the expanding market for TCM functional foods [2][35][38]. - The TCM industry encompasses a complete ecosystem from raw material supply to final product sales, with TCM decoction pieces being a key component benefiting from increased downstream demand [28][32]. - The report highlights the growing trend of personalized health management among younger consumers, which is driving the demand for innovative TCM products such as herbal teas and snacks [19][20][27].