Guoxin Securities·2025-07-22 11:21Investment Rating - The report maintains an "Outperform the Market" rating for the home appliance industry [3][4][10] Core Views - The home appliance retail sales in June showed a strong growth trend, exceeding 30% year-on-year, driven by high temperatures boosting air conditioning demand [1][15] - The export value of home appliances continued to decline by 8% in June, with washing machines and vacuum cleaners showing good growth [1][40] - The ongoing high temperatures in northern China are expected to further stimulate air conditioning demand [1][52] Summary by Sections 1. Market Performance - In June, the retail sales of home appliances grew by 32.4% year-on-year, significantly outperforming the overall retail sales growth of 4.8% [1][16] - Major categories such as air conditioners, washing machines, and small kitchen appliances showed positive retail performance, with air conditioner online and offline sales increasing by 20.8% and 37.5% respectively [1][16] 2. Export Performance - The export value of home appliances decreased by 7.8% year-on-year in June, with significant declines in air conditioners (23.5%), refrigerators (9.1%), and televisions (16.2%) [1][40] - In contrast, washing machines and vacuum cleaners saw export growth of 10.4% and 12.8% respectively, indicating resilience in these segments [1][40] 3. Temperature Impact on Demand - The average maximum temperature in major cities in China reached 32.1°C from July 1 to 20, which is 1.0°C higher than the same period in previous years, creating favorable conditions for air conditioning sales [1][52] - The penetration rate of air conditioners in northern regions remains low compared to the national average, suggesting significant growth potential as demand increases due to high temperatures [1][52] 4. Key Company Recommendations - Recommended companies include Midea Group, Gree Electric Appliances, Haier Smart Home, TCL Smart Home, and Hisense Home Appliances for white goods; Boss Electric for kitchen appliances; and Bear Electric, Roborock, and Ecovacs for small appliances [2][10][12]