Changjiang Securities·2025-07-22 23:30Investment Rating - The investment rating for BYD is "Buy" and is maintained [10]. Core Views - BYD is accelerating its overseas expansion, particularly in the European market, which is showing strong performance. The company is enhancing its overseas channels and vehicle matrix, opening new growth opportunities. The demand for new energy vehicles is recovering under European carbon emission policies, leading to a continuous increase in market share [4][7]. - The company is building competitive advantages through technology and scale, with a firm commitment to intelligent driving transformation. The launch of the Super e-platform marks a significant innovation in pure electric technology, further solidifying BYD's advantages in electrification [4][10]. - BYD's export volume of passenger vehicles has been rapidly increasing since 2022, with expectations for continued growth in 2025. The company is diversifying its export models, including hybrid vehicles, which are contributing significantly to sales growth [7][19]. Summary by Sections Overseas Expansion - BYD's passenger car export volume has seen rapid growth, with 2024 exports expected to reach 408,000 units, a year-on-year increase of 67.9%. In the first five months of 2025, the export volume reached 357,000 units, up 102.5% year-on-year [7][19]. - The European market is a key focus, with BYD's new energy light vehicle sales in Europe reaching 69,437 units in the first five months of 2025, a year-on-year increase of 408.5% [9]. European Market Dynamics - The European new energy vehicle market is primarily driven by pure electric demand, with a penetration rate of 20.41% in the first five months of 2025, up 4.47 percentage points year-on-year. The total sales of new energy light vehicles in Europe for the same period reached 139,600 units, a year-on-year increase of 24.94% [38][39]. - BYD's market share in Europe is continuously increasing, with a market share of 5.0% in the first five months of 2025. The BYD Seal U model ranked second in sales among pure electric vehicles in Europe [9][10]. Product and Channel Development - BYD is expanding its model offerings and enhancing its hybrid vehicle exports, with the Song PLUS DM-i model achieving significant sales. The company plans to increase its dealer network in Europe to 500 by the end of 2025 [9][10]. - The pricing strategy for BYD's vehicles in overseas markets shows a significant premium compared to domestic prices, which is expected to enhance the company's profitability [35][36].