
Investment Rating - The industry investment rating is "Positive" and maintained [12] Core Insights - In June, the overall land supply volume increased month-on-month, but the pace of core land supply continued to slow down. The overall transaction volume also saw a month-on-month increase, with the premium rate continuing its downward trend since March, while the auction failure rate remained low [2][10] - Major players such as Jianfa, Zhonghai, and Poly were active in the land market in June, with Jianfa, Jinmao, Binhai, and Greentown showing strong land acquisition intensity from January to June. Jianfa, Greentown, and Jinmao achieved better sales performance [2][8] - The quality of land acquired by sample real estate companies in June was higher for Greentown, Jinmao, and Jianfa, reflecting a focus on regional advantages, product strength, and low inventory among leading companies, as well as stable cash flow from leading brokerage, commercial real estate, and state-owned property management companies [2][10] Summary by Sections Supply - In June, the overall land supply volume increased by 38.4% month-on-month compared to May, but the supply of core land decreased compared to April and May. From January to June, the cumulative launched residential land area in 300 cities decreased by 17.3% year-on-year, with first-tier cities seeing a 23.9% increase, while third and fourth-tier cities saw a 23.3% decrease [6][10] Transactions - The transaction volume in June increased by 43.5% month-on-month, with the transaction amount rising by 98.3%. The cumulative transaction area and amount in 300 cities from January to June decreased by 4.3% and increased by 28.0% year-on-year, respectively [7][10] Real Estate Companies - In June, Jianfa, Zhonghai, and Poly were the top three in land acquisition amounts, with total acquisition amounts of 21.9 billion, 11 billion, and 8.9 billion respectively. From January to June, Jianfa, Poly, and Jinmao led in total land acquisition amounts, with 59.2 billion, 50.9 billion, and 49.2 billion respectively [8][10] Investment Recommendations - The report suggests focusing on medium to long-term structural opportunities, emphasizing leading companies with regional advantages, product strength, and low inventory, as well as those with stable cash flow [10]