Guoxin Securities·2025-07-24 06:56Investment Rating - The investment rating for the company is "Outperform the Market" (maintained) [2][3][5] Core Views - The company reported a 1.9% year-on-year decline in overall retail value for the period from April to June 2025, showing improvement compared to a 11.6% decline in the previous quarter [4][6] - In the Chinese market (excluding Hong Kong, Macau, and Taiwan), retail value decreased by 3.3%, while Hong Kong, Macau, and other markets saw a 7.8% increase [4][6] - Same-store sales in the Chinese market (excluding Hong Kong, Macau, and Taiwan) fell by 3.3%, a narrowing of 9.9 percentage points from the previous quarter, while same-store sales in Hong Kong, Macau, and other markets grew by 2.2%, a significant improvement from a 22.5% decline [4][6] - The company continues to focus on enhancing single-store efficiency, resulting in the closure of 307 underperforming stores, with a total of 6,337 stores remaining at the end of the quarter [4][9] Summary by Sections Retail Performance - The company experienced a notable improvement in same-store sales, particularly in high-margin priced products, with a 20.8% year-on-year increase in sales of priced gold products in the Chinese market (excluding Hong Kong, Macau, and Taiwan) [4][6] - The proportion of retail value from priced products increased from 15.8% in the same period last year to 19.8% this year [6] Product Development and Strategy - The company is investing further in research and design to strengthen its portfolio of high-margin priced products and is optimizing its store structure to boost single-store sales [5][11] - A new high-end jewelry series has been launched, designed with Eastern aesthetics, aiming to enhance the brand's influence in the global high-end jewelry market [6] Financial Forecast - The company forecasts net profits for the fiscal years 2026-2028 to be HKD 74.25 billion, HKD 84.14 billion, and HKD 93.28 billion, respectively, with corresponding P/E ratios of 17.7, 15.6, and 14.1 [5][11]