全球科技业绩快报：ServiceNow2Q25

Investment Rating - The report indicates a positive investment outlook for ServiceNow, suggesting an "Outperform" rating based on its strong financial performance and product differentiation [5][15]. Core Insights - ServiceNow reported a total revenue of $3.215 billion for Q2 2025, with subscription revenue reaching $3.113 billion, marking a year-on-year growth of 21.5% and exceeding guidance by approximately 200 basis points [2][11]. - The remaining performance obligation (RPO) increased to $23.9 billion, a 25.5% year-on-year growth, providing solid visibility for future performance [2][12]. - The company is advancing its "Agentic AI" strategy, with significant growth in its Now Assist and Plus family products, showcasing strong market demand and operational efficiency improvements [3][13]. - ServiceNow is challenging traditional CRM vendors, with 17 out of the top 20 deals in Q2 being for CRM and industry workflow solutions, reflecting a 70% increase year-on-year [4][14]. - The company raised its full-year subscription revenue guidance for FY 2025 by $125 million, projecting a total of $12.775 billion to $12.795 billion, which represents a year-on-year growth of approximately 20% [5][15]. Summary by Sections Financial Performance - Total revenue for Q2 2025 was $3.215 billion, with subscription revenue at $3.113 billion, accounting for 96.8% of total revenue [2][11]. - Non-GAAP operating margin improved by 250 basis points to 29.5%, and free cash flow margin increased by 300 basis points to 16.5% [2][12]. AI Strategy - The "Agentic AI" strategy is being implemented effectively, with Now Assist's new ACV exceeding expectations and significant growth in related products [3][13]. - AI tools developed internally are expected to save approximately $100 million in labor costs this year [3][13]. CRM and Industry Workflow - ServiceNow's integrated CRM solutions have gained traction, with a notable increase in large deals since the acquisition of Logik.ai [4][14]. - The company has been recognized as a leader in CRM customer experience and service by Gartner [4][14]. Future Guidance - The company has raised its subscription revenue forecast for FY 2025 to between $12.775 billion and $12.795 billion, with a third-quarter guidance of $3.26 billion to $3.265 billion [5][15]. - ServiceNow aims to achieve $1.5 billion in Now Assist ACV by the end of 2026, indicating a strong long-term growth strategy [5][15].