ZHESHANG SECURITIES·2025-07-26 11:36Investment Rating - The industry rating is maintained as "Positive" [3] Core Views - The white liquor sector is experiencing a rebound due to policy catalysts and sector rotation, with a focus on new consumer products represented by "Jiu Gui · Zi You Ai" and "Da Zhen" [1][17] - The upcoming reporting period for consumer goods is expected to show mixed results, with short-term adjustments in Q2 performance, but long-term growth potential remains [1][29] - Recommended stocks include Guizhou Moutai, Shanxi Fenjiu, and Zhujiang Liquor for white liquor, and Weidong Delicious, Wancheng Group, and others for consumer goods [1][2][17] Summary by Sections White Liquor Sector - The white liquor sector has shown a positive performance with a 0.95% increase in the index from July 21 to July 25, 2025 [3][4] - Key stocks with notable increases include Tianyoude Liquor (+6.80%), Yingjia Gongjiu (+3.58%), and Zhenjiu Lidu (+3.50%) [4][39] - The report emphasizes the importance of selecting leading brands with strong momentum and high dividend yields, suggesting that the current price decline for top liquor companies may be limited [1][17] Consumer Goods Sector - The consumer goods sector is undergoing a structural adjustment, but long-term opportunities remain clear, particularly for trend-aligned stocks [2][29] - The report highlights the importance of focusing on stocks that align with new consumption trends, such as quality consumption and emotional value [2][29] - Recommended stocks in this sector include Weidong Delicious, Wancheng Group, New Dairy, and others, with a focus on those showing strong performance and potential for market share growth [2][29] Market Performance - From July 21 to July 25, 2025, the Shanghai and Shenzhen 300 Index rose by 1.69%, with frozen foods and seasoning products leading the gains [2][35] - The report notes that while some sectors like dairy products and other liquors saw declines, the overall market sentiment remains positive for consumer goods [2][35] Key Company Updates - Guizhou Moutai announced the establishment of a new subsidiary with a registered capital of 1 billion yuan [11] - Shanxi Fenjiu launched a new product, Qinghua Fenjiu 30, which has received positive market feedback [12] - Yingjia Gongjiu's new product "Jiu Gui · Zi You Ai" has been well-received, indicating strong consumer interest [14]