Orient Securities·2025-07-27 14:44Investment Rating - The industry investment rating is "Positive (Maintain)" [5] Core Viewpoints - The report emphasizes the transformation and upgrading of the industry, highlighting the investment opportunities in companies with genuine brand strength [3][8] - The report notes that the gold jewelry sector is facing challenges due to rising gold prices and declining sales, with a significant drop in gold jewelry consumption [8] - Despite industry pressures, certain leading companies have seen stock price increases due to their differentiated transformation strategies and market expectations [8] Summary by Sections Investment Recommendations and Targets - The report recommends focusing on companies that have begun to establish a brand presence, including: - Chao Hong Ji (002345, Increase) - Lao Pu Gold (06181, Increase) - Chow Tai Fook (01929, Not Rated) - Lao Feng Xiang (600612, Buy) - Zhou Da Sheng (002867, Increase) [3] Industry Overview - The report indicates that gold jewelry consumption in China decreased by 3.54% year-on-year in the first half of 2025, with gold jewelry sales down by 26.00% [8] - The average gold price in China for the first half of 2025 was 725.28 yuan per gram, reflecting a year-on-year increase of 41.07% [8] - The report highlights a shift in consumer demand towards self-purchase and emotional consumption, particularly among younger consumers [8] Future Trends - The report anticipates a trend towards brandization and stratified development in the gold jewelry sector, with investment opportunities emerging from both high-end and light luxury fashion brands [8] - High-end brands are expected to focus on original design and craftsmanship, while light luxury brands will cater to younger consumers with affordable, stylish products [8]