KAIYUAN SECURITIES·2025-07-27 15:19Investment Rating - Investment rating for the media industry is "Positive (Maintain)" [1] Core Insights - The report emphasizes the ongoing development and commercialization of AI applications, particularly in the fields of AI companionship, creation, e-commerce, marketing, and education, suggesting continued investment in these areas [3][4] - The report highlights the success of domestic animated films and their related merchandise, particularly focusing on the IP of "The King's Avatar 2" and "Wang Wang Mountain Monster," which are expected to drive revenue growth [3][4] - The upcoming ChinaJoy 2025 event is anticipated to showcase new games and IP-related products, with a positive outlook on the gaming industry's continued growth and the potential for significant promotional activities [3][4] Industry Data Overview - "Delta Operation" ranked first on the iOS free chart, while "Honor of Kings" topped the iOS revenue chart as of July 26, 2025 [10][15] - The film "Chang'an's Lychee" achieved a weekly box office of 2.79 billion, with a cumulative box office of 4.41 billion [26] Industry News Summary - AIGC technology continues to advance, benefiting various sectors including marketing and music, with the expected launch of GPT-5 in early August [33] - The report notes the high performance of domestic animated films and the ongoing demand for related IP merchandise, indicating a robust market for these products [3][4]