大消费行业周报（7月第4周）：电动自行车新国标正式实施利好头部企业-20250728

Investment Rating - The report does not explicitly state an investment rating for the industry, but it suggests a positive outlook for leading companies in the electric bicycle sector due to the new national standards [2][4]. Core Insights - The implementation of the new national standard for electric bicycles on September 1 is expected to benefit leading companies in the industry, as it will lead to a market reshuffle and increased demand for compliant products [2][4]. - The Hainan Free Trade Port's upcoming closure on December 18, 2025, is anticipated to benefit sectors such as duty-free and tourism, with significant tax policy changes that will enhance market activity [2][4]. - The consumer sector showed a positive performance in the last week of July, with various sub-sectors experiencing notable gains, indicating a recovery trend in consumer spending [4][6]. Summary by Sections Market Weekly Review - The consumer sector saw an overall increase, with specific sub-sectors like beauty care (+5.42%) and retail (+2.65%) leading the gains. Notable stocks included ST Xifa (+9.89%) and Rainbow Group (+37.81%) [4][6]. - The new electric bicycle standard is expected to drive demand and push out non-compliant brands, benefiting major players with strong brand recognition and resources [2][4]. Industry News and Key Company Announcements - The Ministry of Civil Affairs and the Ministry of Finance announced a subsidy program for elderly care services, which will begin in select provinces in July 2025, potentially boosting related service providers [15][18]. - The Hainan Free Trade Port's tax policy changes will significantly expand the range of zero-tariff goods, enhancing the competitiveness of local businesses and stimulating trade [17][18]. - The report highlights the ongoing challenges in the home appliance sector, with a projected decrease in air conditioner production due to unmet sales targets during promotional events [15][18].