Shanghai Securities·2025-07-28 06:39Investment Rating - The report maintains an "Overweight" rating for the retail trade industry [1] Core Insights - The gold jewelry industry is experiencing a shift towards younger consumers and a trend towards "Guochao" (national trend) aesthetics, with rising demand for traditional craftsmanship and small-weight gold products [4][5] - The price of gold is expected to maintain an upward trend due to geopolitical factors and increased demand for safe-haven assets, with COMEX gold prices stabilizing between $3,300 and $3,500 per ounce [4] - The retail sales of gold and silver jewelry in China reached CNY 194.8 billion in the first half of 2025, showing a year-on-year growth of 11.3% [20] Summary by Sections Section 1: Gold Price Trends - The gold jewelry industry index is experiencing a synchronized rise, driven by increasing gold prices and product upgrades [20] Section 2: Gold Jewelry Industry - The retail sales of gold jewelry are growing faster than the overall retail market, with a notable increase in demand driven by rising gold prices and seasonal consumption peaks [20][21] - The gold jewelry market is projected to reach CNY 5,688 billion by 2024, with a compound annual growth rate (CAGR) of 11.6% from 2019 to 2024 [26] Section 3: Industry Chain Analysis - The gold jewelry industry value chain includes upstream mining, midstream design and manufacturing, and downstream retail, with a focus on brand value creation [65] - The competitive landscape is characterized by a concentration of market share among leading brands, with the top five companies holding a significant portion of the market [76] Section 4: Investment Recommendations - Recommended companies include Laopuhuangjin, Chow Tai Fook, Lao Feng Xiang, Chao Hong Ji, and Cai Bai Co., Ltd. [6]