社会服务行业双周报(第111期)：海南封关、雅下水电双轮驱动，关注顺周期边际信号-20250728

Investment Rating - The report maintains an "Outperform the Market" rating for the social services sector [3][5][37]. Core Viewpoints - The Hainan Free Trade Port is set to officially start operations on December 18, 2025, with a significant increase in the number of zero-tariff goods from 1,900 items (21%) to 6,600 items (74%), which is expected to enhance the attractiveness of Hainan for businesses and tourists [14][15]. - The investment in the Yajiang Hydropower project, totaling 1.2 trillion CNY, is anticipated to stimulate regional economic activity and support various industries such as education, tourism, and logistics [16][17]. - The report suggests that the social services sector will benefit from favorable national policies aimed at expanding domestic demand, leading to a potential recovery in valuations [3][37]. Summary by Sections Industry Insights - The consumer services sector outperformed the market with a 4.41% increase, surpassing the benchmark by 1.61 percentage points during the reporting period [23][26]. - Key stocks in the consumer services sector included Tibet Tourism, Lansheng Co., and Oriental Selection, which saw significant gains [26][27]. Company Dynamics - Dou Shen Education launched an AI-based writing and reading system, while JD.com introduced a "Dish Partner" program to innovate traditional restaurant franchising [29][30]. - Sally's net profit reached a record high for the quarter, driven by a low-price strategy that increased customer traffic [31]. - The official direct sales platform for civil aviation was launched by Hanglv Zongheng, integrating resources from 37 airlines [31]. Investment Recommendations - The report recommends focusing on companies such as Atour, China Oriental Education, and Meituan, among others, for potential investment opportunities [3][37]. - Mid-term selections include China Duty Free Group, Meituan, and Huazhu Group, indicating a diverse range of investment options across the sector [3][37]. Key Company Earnings Forecasts - The report provides earnings per share (EPS) estimates for several companies, with a focus on maintaining an "Outperform the Market" rating for firms like Mixue Group and Atour [4][37].