传媒行业周报：7月134款游戏版号获批，WAIC2025开幕-20250728

Investment Rating - The report maintains a "Buy" rating for several companies in the media sector, indicating a positive outlook for their stock performance [6][9]. Core Insights - The media industry (Shenwan) saw a weekly increase of 2.15%, ranking 18th among industries, outperforming the Shanghai Composite Index and the CSI 300 Index [12][20]. - Key companies such as Happiness Blue Ocean, Xinhua Media, and InSai Group showed strong performance, with notable weekly gains [20]. - The report highlights the approval of 134 game licenses in July, with 127 domestic and 7 imported game licenses issued, indicating a robust gaming market [30][31]. Industry Performance - The media sector's sub-segments experienced overall growth, with the gaming sector rising by 2.96%, advertising by 0.90%, and film by 2.00% [12][15]. - The top three best-selling games as of July 24 were "Dungeon & Fighter: Origin," "Honor of Kings," and "Peacekeeper Elite" [27]. Key Data and Updates - AI applications saw significant download numbers, with the top apps being Doubao and Quark, indicating a growing interest in AI technologies [24]. - The film industry reported a total box office of 9.57 billion yuan for the week of July 18-24, with "The Lychee of Chang'an" leading the box office [38][39]. Investment Recommendations - The report recommends focusing on themes such as AI applications and cultural exports, particularly in gaming, IP, short dramas, and publishing sectors [4][43]. - Specific companies to watch include Giant Network, Kae Ying Network, Yaoji Technology, and Meitu Company, among others [4][43].