Soochow Securities·2025-07-28 07:53Core Conclusions - The report advocates for a strong investment in automotive intelligence, highlighting that automotive intelligence represents a revolution in transportation. The three key aspects are: L3 intelligence aiding car manufacturers in sales, Robotaxi enabling software monetization for manufacturers, and the rise of domestic brands on a global scale [2][4]. - The year 2025 is projected to be a pivotal year for automotive intelligence, with urban NOA (the core experience of L3 intelligence) becoming a top consideration for consumers when purchasing vehicles. The report anticipates a significant increase in L3 intelligence penetration rates from 10% in 2025 to over 80% by 2027 [2][4]. - The automotive intelligence sector is characterized by a competitive elimination model, where companies will be categorized into three types: B-end Robotaxi operators, C-end personalized brands, and high-end vehicle manufacturers. Component suppliers will be divided into modular suppliers and single-category suppliers [2][4]. Market Overview - In June, the urban NOA penetration rate reached 22.3%, a month-on-month increase of 0.3 percentage points, indicating a stable level of adoption. The overall urban NOA penetration rate for the Li Auto 2025 model reached 61.5%, with a month-on-month increase of 6.6 percentage points, marking a significant growth trend [3][19]. - The report notes that the new generation of underlying architectures is being gradually implemented, with several key models launching with advanced driving architectures and AI capabilities [3][4]. Investment Recommendations - The report continues to favor investments in intelligent vehicles, emphasizing that intelligence is the core of the new vehicle cycle, with monthly sales tracking being crucial. The report suggests focusing on Hong Kong-listed companies such as Xpeng Motors, Li Auto, and Xiaomi Group, as well as A-share companies like BYD and SAIC Motor [2][4]. - There is a positive outlook for intelligent incremental components, including AI chips, domain controllers, and automotive electronics, with specific companies highlighted for their potential in these areas [2][4]. Consumer Willingness - The report explores whether consumers are willing to pay for intelligent features, indicating a growing acceptance and demand for advanced driving capabilities among consumers, as evidenced by the increasing penetration rates of urban NOA across various brands [9][19]. Supply Chain Tracking - The report provides a detailed analysis of the automotive intelligence supply chain, categorizing key hardware and software companies involved in the development of intelligent vehicles, including perception, decision-making, and execution components [6][8].