Yin He Zheng Quan·2025-07-28 14:08Investment Rating - The report maintains a "Buy" rating for the home appliance industry [1] Core Viewpoints - The home appliance industry is experiencing stable growth, particularly in the black and clean appliance sectors, with mid-term performance being relatively strong [1] - The home appliance index has seen a 3.07% increase as of July 25, 2025, but the market is concerned about the sustainability of growth due to policy uncertainties and declining export figures [3][6] - The report highlights the impact of government policies, such as the "old-for-new" subsidy program, which has provided support for domestic demand but is expected to see diminishing returns in the latter half of the year [16][23] Summary by Sections 1. Industry Performance and Institutional Allocation - As of July 25, 2025, the home appliance index has underperformed compared to the CSI 300 index, which increased by 4.85% [6] - The current price-to-earnings ratio for the home appliance sector is 14.69, below the historical average of 17.63 [6] 2. Domestic Demand and Policy Support - The "old-for-new" policy has been a significant driver for domestic sales, but its effectiveness is expected to weaken in the second half of 2025 due to funding gaps [16][23] - Retail sales in June 2025 showed a year-on-year increase of 4.8%, but the growth rate has slowed compared to previous months [22] 3. Export Challenges - Home appliance exports have faced challenges, with significant declines in April, May, and June 2025, attributed to U.S. tariff policies and a high base from the previous year [4][42] - The report notes that companies with production capabilities in Southeast Asia may have a competitive advantage, while others face pressure on profit margins due to late-stage capacity expansions [4] 4. Air Conditioning Sector - The air conditioning market is expected to see high demand in 2024, driven by government subsidies, but June 2025 sales were below expectations [48][61] - The average selling price of air conditioners has stabilized after a decline earlier in the year, with competition expected to remain intense [81] 5. Black Appliances and Globalization - The global market for televisions is stabilizing, with TCL Electronics projecting a significant increase in mid-term profits due to rising demand [3] - The report emphasizes the trend towards high-end and large-screen televisions, with Mini LED technology expected to see substantial growth [3] 6. Clean Appliances - The clean appliance sector is benefiting from government subsidies, with strong retail growth observed [3] - Companies like Ecovacs have reported better-than-expected mid-term performance, indicating potential investment opportunities [3]