Haitong Securities International·2025-07-28 15:27Investment Rating - The report does not explicitly state an investment rating for the industry but indicates a positive outlook for the maternal and infant industry due to the new childcare subsidy policy. Core Insights - The national childcare subsidy program, effective from January 1, 2025, will provide 3,600 yuan per child per year until the age of 3, covering all children including first, second, and third children [2][6] - The subsidy is expected to significantly reduce childcare costs, benefiting the maternal and infant industry by covering approximately 14.4% of direct childcare costs [3][7] - The annual subsidy scale is estimated at 72 billion yuan, with an expected 60% of this amount directed towards maternal and infant consumption, leading to an annual consumption increment of about 43.2 billion yuan for the industry [3][7] Summary by Sections Policy Announcement - The childcare subsidy policy was officially launched on July 28, 2023, aligning with market expectations and aims to support families with children under three years old [2][6] Policy Impact - The policy is designed to lower childcare costs effectively, with a broad coverage that includes both existing and new infants [3][7] - The subsidy amount is set at 3,600 yuan per year, which is 3.7% of the projected per capita GDP for 2024 [3][7] - The policy allows for local governments to supplement the national subsidy, potentially enhancing the overall support for families [4][8] Beneficiary Targets - The dairy products sector, particularly infant milk powder, is expected to benefit significantly, with leading companies identified such as China Feihe, Yili Group, and Mengniu Dairy [5][10] - The diaper industry is also highlighted as a key beneficiary due to its essential nature and low penetration in rural areas [11] - Maternal and infant retail chains are anticipated to see increased customer flow and demand improvements as a result of the subsidy [11]