传媒行业动态研究报告：WAIC大会强供给AI应用商业化如何解？

Investment Rating - The report maintains a "Buy" rating for multiple companies in the media sector, indicating a positive outlook for their performance [9]. Core Insights - The report emphasizes the strong supply of AI applications and the ongoing policy support for AI commercialization, particularly highlighted by the WAIC 2025 event, which showcased over 3,000 cutting-edge technologies and signed contracts worth 45 billion yuan [3][4]. - The global generative AI market is projected to reach $208.8 billion by 2032, with a compound annual growth rate (CAGR) of 35.3% from 2024 to 2032, indicating significant growth potential in the media sector [5][6]. - The report identifies various AI application areas, including digital marketing, content creation, education, and e-commerce, suggesting that the media industry is well-positioned to capitalize on these trends [4][7]. Summary by Sections Policy Support - The Shanghai Municipal Economic and Information Commission has introduced measures to expand AI applications, including issuing 600 million yuan in computing power vouchers and 300 million yuan for large model applications, aiming to transition AI from a technical model to commercial applications [3]. AI Application Landscape - The report discusses the evolution of AI applications from hardware to content, highlighting the potential for monetization through various models such as subscription and usage-based fees [4]. - It notes that the demand for AI content is strong, with platforms like Bilibili seeing a 100% year-on-year increase in daily AI content sales duration [6]. Company Focus and Earnings Forecast - The report highlights specific companies to watch, including Wanda Film, Shanghai Film, and Mango Super Media, all rated as "Buy" with projected earnings growth [9]. - The report also mentions companies exploring AI applications in education, such as Rongxin Culture and Tianzhou Culture, which are integrating AI into their products to enhance educational outcomes [6][7].