Shenwan Hongyuan Securities·2025-07-30 12:13Investment Rating - The report maintains an "Overweight" rating for the real estate and property management sectors, indicating a positive outlook for these industries [3][19]. Core Insights - The report emphasizes the need for sustained macroeconomic policy support, including more proactive fiscal policies and moderately loose monetary policies, to stabilize the economy and support urban renewal initiatives [3][6]. - Urban renewal is highlighted as a key focus, with the central government calling for high-quality implementation of urban renewal projects, particularly in core first- and second-tier cities [3][11]. - The report suggests that the current real estate market is transitioning from a focus on quantity to quality, aligning with the "good housing" development direction, which is expected to create significant opportunities for quality real estate companies [3][11]. Summary by Sections Macroeconomic Policy - The central government aims to enhance fiscal spending and maintain liquidity to lower financing costs for businesses and residents [3][6]. - The emphasis is on accelerating government bond issuance and improving fund utilization efficiency [3][6]. Urban Renewal - The report notes that urban renewal is being positioned as a critical measure to boost demand, particularly through the transformation of urban villages [3][11]. - The central government has set higher standards for urban renewal, indicating a shift towards improving existing urban environments rather than merely expanding [3][11]. Real Estate Market Dynamics - The report identifies a potential bottoming out of broad housing demand, with expectations for policy measures to further stimulate the market, including urban renewal and mortgage rate reductions [3][11]. - Quality real estate companies are expected to lead the recovery, with improvements in return on equity (ROE) driven by better inventory management rather than increased leverage [3][11]. Investment Recommendations - The report recommends focusing on high-quality real estate firms with strong product capabilities and inventory management, such as Jianfa International, Binjiang Group, and China Resources Land [3][11]. - It also highlights undervalued firms like Xincheng Holdings and China Overseas Development as potential investment opportunities [3][11].