Haitong Securities International·2025-07-31 13:34Investment Rating - The report maintains an "Outperform" rating for Hisense Home Appliances Group with a target price of RMB34.58, indicating an expected upside from the current price of RMB25.69 [2][6]. Core Insights - The company reported stable growth in revenue and net profit for the first half of 2025, achieving revenue of RMB49.34 billion (YoY +1.44%) and net profit of RMB2.08 billion (YoY +3.01%) [3][11]. - The overseas market continues to show strong performance, with overseas revenue reaching RMB20.45 billion, a growth of 12.3% YoY, driven by significant increases in Europe, America, Middle East Africa, and Asia Pacific regions [4][11]. - Domestic revenue slightly declined to RMB25.25 billion (YoY -0.31%), primarily due to a downturn in the central air conditioning industry, although the company maintains a strong market position with Hisense Hitachi [12]. Financial Performance Summary - Revenue projections for the next few years are as follows: RMB97.05 billion in 2025, RMB102.73 billion in 2026, and RMB112.62 billion in 2027, reflecting growth rates of 5%, 6%, and 10% respectively [2][10]. - Net profit is expected to grow from RMB3.69 billion in 2025 to RMB4.62 billion in 2027, with corresponding growth rates of 10%, 11%, and 13% [2][10]. - The company's gross profit margin is projected to improve slightly from 21.1% in 2025 to 21.4% in 2026 and remain stable thereafter [2][10]. Valuation - The report anticipates an EPS of RMB2.66 for 2025, RMB2.95 for 2026, and RMB3.34 for 2027, with a PE ratio of 13x for 2025 [6][13]. - The valuation reflects the company's ongoing global expansion and product optimization strategies under national subsidy policies, which are expected to enhance profitability [6][13].