Guolian Minsheng Securities·2025-07-31 13:46Investment Rating - The investment rating for Hisense Home Appliances is "Buy" (maintained) [6] Core Views - Despite short-term pressure on revenue and profitability in Q2 2025, primarily due to a decrease in central air conditioning business share, intense competition in the home air conditioning sector, and adjustments in the three-electric business, the company is expected to achieve significant growth through its proactive overseas expansion, steady growth in overseas revenue, continuous upgrading of domestic and international product structures, and improved profitability in the ice-washing business. There is a considerable probability that the company will meet the performance assessment targets of its employee stock ownership plan, and recent personnel adjustments may bring new opportunities for the HVAC business [4][14]. Summary by Sections Financial Performance - In H1 2025, the company reported revenue of 49.34 billion, a year-on-year increase of 1.4%, and a net profit attributable to the parent company of 2.077 billion, up 3.0%. In Q2 2025, revenue was 24.502 billion, down 2.6%, with a net profit of 949 million, down 8.3% [12]. - The Q2 revenue decline was attributed to a decrease in central air conditioning sales amid real estate pressures, while external sales continued to grow rapidly, supported by brand expansion. The home air conditioning business faced fierce domestic competition, leading to slight fluctuations in sales [12][14]. Business Segments - The HVAC segment's profit margin decreased by 1.3 percentage points in H1 2025, while the ice-washing segment's profit margin improved by 0.8 percentage points to 4.2%. The three-electric segment experienced losses in Q2 2025, primarily due to personnel optimization and currency exchange impacts [13][18]. Future Outlook - The company is projected to achieve net profits of 3.594 billion and 4.116 billion in 2025 and 2026, respectively, corresponding to a current PE ratio of approximately 9.9 and 8.6, indicating a favorable valuation. The "Buy" rating is maintained based on these projections [14][15].