纺织服装海外跟踪系列六十二：阿迪达斯品牌二季度收入增长12%，受关税影响维持全年指引

Investment Rating - The investment rating for the industry is "Outperform the Market" (maintained) [1][5] Core Insights - Adidas reported a 12% increase in revenue for Q2 2025, with a net profit of €375 million, despite the impact of tariffs [2][7] - The company maintained its full-year guidance, expecting high single-digit revenue growth and double-digit growth for the main brand, despite increased costs due to tariffs [3][28] - All regions and channels achieved double-digit growth in the first half of the year, excluding the impact of Yeezy [4][11] Summary by Sections Performance and Guidance - Q2 revenue was €5.952 billion, a 2.2% year-over-year increase, with a 12% increase in the main brand's revenue at constant currency [2][7] - The company’s gross margin improved by 0.9 percentage points, and operating profit increased by 58% to €546 million [4][24] - Management expects a revenue increase of at least €200 million if not for tariff impacts, maintaining a conservative outlook due to uncertainties [28][29] Regional Performance - All regions except Europe achieved double-digit growth in Q2, with North America showing a 15% increase and Latin America a 23% increase [11][19] - The Greater China region saw an 11% increase, benefiting from localized strategies [11][19] Product Category Performance - Apparel led growth with a 17% increase, while footwear grew by 9% [19][21] - Professional categories, particularly running and training, showed strong performance, with running exceeding 25% growth [19][21] Channel Performance - Wholesale channels led growth with a 14% increase, while DTC channels grew by 9% [23][24] - E-commerce faced challenges with a 3% decline when excluding Yeezy, but overall DTC remained strong [23][24] Cost and Margin Analysis - Gross margin improved to 51.7%, driven by reduced discounts and lower product and shipping costs [24][28] - SG&A expenses decreased by 2.5 percentage points to 42.8%, reflecting improved operational efficiency [24][28] Investment Recommendations - The report highlights confidence in Adidas' growth trajectory, recommending key suppliers like Shenzhou International and Huayi Group, as well as core retailer Taobo [31][32]