Guotou Securities·2025-08-01 03:05Investment Rating - The investment rating for Hisense Home Appliances is "Buy-A" with a target price of 31.41 CNY for the next six months [4][6]. Core Views - Hisense Home Appliances reported a revenue of 49.34 billion CNY for the first half of 2025, a year-on-year increase of 1.4%, and a net profit attributable to shareholders of 2.08 billion CNY, up 3.0% year-on-year. The second quarter saw a revenue of 24.50 billion CNY, down 2.6% year-on-year, and a net profit of 0.95 billion CNY, down 8.3% year-on-year [1][2]. - The company is accelerating its overseas diversification and digital transformation to enhance production efficiency, which is expected to improve operational performance [1][3]. Summary by Sections Financial Performance - In H1 2025, domestic sales revenue decreased by 0.3% while export revenue increased by 12.3%. The second quarter's domestic sales remained flat, and export growth slowed [2]. - The air conditioning segment saw a revenue decline of 6.0% for Hisense Hitachi, attributed to a downturn in the real estate market affecting domestic sales, while exports continued to grow [2]. - The home appliance segment (ice and washing machines) experienced a revenue increase of 4.8% in H1 2025, with domestic sales benefiting from trade-in policies [2][3]. Profitability - The gross margin for Q2 was 21.5%, an increase of 1.1 percentage points year-on-year, mainly due to improved profitability in the ice and washing machine segment [3]. - The net profit margin for Q2 was 3.9%, a decrease of 0.2 percentage points year-on-year, influenced by an increase in expense ratios [3]. Cash Flow - Operating cash flow for Q2 was 5.26 billion CNY, a significant increase of 170.4% year-on-year, primarily due to a 17.6% increase in cash received from sales [3]. Future Outlook - The company is expected to improve profitability through ongoing upgrades in product structure and benefits from trade-in policies driving domestic sales [3][4]. - The projected EPS for 2025 is 2.62 CNY, with a PE valuation of 12x, supporting the target price of 31.41 CNY [6][11].