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腾讯控股(00700):2025年二季度业绩前瞻:游戏、广告预计增长强劲,经营杠杆持续释放
EBSCN·2025-08-01 06:02

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings with a target price of 605 HKD [6]. Core Insights - The company is expected to achieve a revenue of 1799.3 billion RMB in Q2 2025, representing a year-on-year growth of 11.7% driven by strong growth in value-added services, particularly in gaming and online advertising [1]. - The gross margin is projected to be 55.1%, with a gross profit of 990.8 billion RMB, reflecting a year-on-year increase of 15.4% [1]. - The operating profit is forecasted to reach 587.2 billion RMB, a 15.7% increase year-on-year, while the NON-IFRS net profit is expected to be 627.3 billion RMB, up 9.5% year-on-year [1]. Revenue Forecasts - For Q2 2025, the value-added services revenue is estimated at 885.1 billion RMB, with gaming revenue at 566.8 billion RMB, showing a year-on-year growth of 16.9% [2]. - Domestic gaming revenue is projected to be 402.4 billion RMB, growing at 16.3% year-on-year, supported by popular titles like "Honor of Kings" and "Peacekeeper Elite" [2]. - The overseas gaming revenue is expected to be 164.4 billion RMB, with a year-on-year growth of 18.2% [2]. Advertising and Marketing Services - Advertising revenue for Q2 2025 is anticipated to be 356.5 billion RMB, reflecting a year-on-year increase of 19.3% [3]. - The growth in advertising is attributed to the overall recovery of the macro environment and the contribution of AI technologies to enhance user engagement and optimize ROI for advertisers [3]. - Financial technology and enterprise services revenue is projected at 536.9 billion RMB, with a year-on-year growth of 6.4% [3]. Profitability and Valuation - The report forecasts a continued strong growth in core gaming and advertising revenues, with an upward revision of the NON-IFRS net profit estimates for 2025 to 2,556.8 billion RMB [4]. - The projected NON-IFRS P/E ratios for 2025-2027 are 18, 16, and 15 times, respectively [4]. - The report notes a decrease in the proportion of Tencent held by southbound funds, but anticipates a potential return of these funds due to the company's strong fundamentals and a rich product pipeline [4]. Financial Summary - The expected revenue growth rates for the years 2023 to 2027 are 9.8%, 8.4%, 11.0%, 9.3%, and 9.0% respectively [5]. - The NON-IFRS net profit is projected to grow significantly, with growth rates of 36.4%, 41.2%, 14.8%, 12.8%, and 11.7% from 2023 to 2027 [5].