KAIYUAN SECURITIES·2025-08-01 11:43Investment Rating - The investment rating for Hisense Home Appliances is "Buy" (maintained) [1] Core Views - In H1 2025, the company achieved operating revenue of 49.34 billion yuan (up 1.4% year-on-year) and a net profit attributable to shareholders of 2.08 billion yuan (up 3.0%) [4] - The company has adjusted its profit forecast for 2025-2027, expecting net profits of 3.61 billion, 4.15 billion, and 4.69 billion yuan respectively, with corresponding EPS of 2.60, 2.99, and 3.38 yuan [4] - Despite challenges in the central air conditioning sector and ongoing price wars, the company remains optimistic about profit improvement driven by strong overseas business growth [4] Financial Performance Summary - In H1 2025, the air conditioning segment generated revenue of 23.69 billion yuan (up 4.1%), while the ice washing segment saw revenue of 15.39 billion yuan (up 4.8%) with a significant improvement in profitability [5] - The gross margin for the air conditioning segment was 27.1% (down 1.6 percentage points), while the ice washing segment's gross margin improved to 18.7% (up 2.1 percentage points) [5] - Domestic revenue was 25.25 billion yuan (down 0.3%), while overseas revenue reached 20.45 billion yuan (up 12.3%), with notable growth in Europe (23%), the Americas (26%), and the Middle East and Africa (23%) [5] Profitability and Cost Management - The overall gross margin for H1 2025 was 21.5% (up 0.7 percentage points), with significant improvements in profitability from overseas and ice washing businesses [6] - The sales net profit margin for H1 2025 was 6.1% (up 0.5 percentage points), indicating stable cost management despite external pressures [6] Financial Projections - The company projects operating revenues of 97.18 billion yuan for 2025, with a year-on-year growth rate of 4.8% [7] - The projected net profit for 2025 is 3.61 billion yuan, reflecting a year-on-year increase of 7.8% [7] - The estimated P/E ratios for 2025, 2026, and 2027 are 10.6, 9.2, and 8.2 respectively, indicating a favorable valuation trend [7]