英美烟草：新型烟草盈利修复，HNB产品Hilo表态积极

Investment Rating - The industry investment rating is "Positive" [2] Core Viewpoints - The report highlights that British American Tobacco's (BAT) new tobacco products are showing signs of profitability recovery, particularly the HNB product Hilo, which is expected to drive future earnings growth [2][3] - For the first half of 2025, BAT reported revenues of £12.069 billion, a year-on-year decrease of 2.2%, but a 1.8% increase when adjusted for fixed exchange rates. New tobacco product revenues remained stable at £1.651 billion, accounting for 13.7% of total revenue [2][3] - The adjusted gross margin for new tobacco products increased by 2.5 percentage points to 59.6%, which is 10 percentage points higher than traditional cigarettes, indicating a potential for continued profitability improvement [2][3] Summary by Sections Revenue Performance - In H1 2025, BAT's revenue from new tobacco products was £1.651 billion, with a stable year-on-year performance and a 2.4% increase when adjusted for fixed exchange rates. This segment accounted for 13.7% of total revenue, up 0.3 percentage points year-on-year [2] - The overall tobacco market is expected to see a 2% decline in sales volume globally in 2025, while BAT anticipates its own growth to be between 1% and 2%, with new tobacco products expected to achieve mid-single-digit growth [2] Product Performance - The vaping segment saw revenues of £740 million in H1 2025, down 15.3% year-on-year, with a volume of 250 million units sold, a decrease of 12.9%. The decline in the US was attributed to illegal disposable products and inventory disruptions, while the European market is recovering due to improved regulatory conditions [2][3] - The HNB segment generated £440 million in revenue, with a slight year-on-year increase of 0.8%. Sales volume was 10.1 billion units, up 1.6%. The APMEA region showed an 8.7% increase in HNB sales, driven by significant contributions from Japan and Kazakhstan [3] - The oral tobacco segment experienced a revenue increase of 38.1% year-on-year, reaching £470 million, with a global market share increase of 4.4 percentage points. The US market saw a remarkable revenue growth of 372% year-on-year, driven by the successful nationwide launch of Velo Plus [4] Market Outlook - The report emphasizes the potential for HNB products to continue driving growth, with a focus on product iteration and market expansion. Key companies to watch include Smoore International, China National Tobacco Corporation, and core suppliers like Xianhe Co. and Yingqu Technology [4]