样本城市周度高频数据全追踪：7月300城土地溢价率较6月上升-20250803

Investment Rating - The report maintains a "Recommendation" rating for the real estate industry [1] Core Insights - The land premium rate in 300 cities increased in July compared to June, indicating a potential recovery in the real estate market [1] - The report highlights that the total demand for new and second-hand homes is stabilizing, driven by the narrowing gap between net rental yields and mortgage rates [5] - It emphasizes the importance of supply reduction expectations and the optimization of supply quality in improving the new housing market environment compared to the second-hand market [5] Summary by Sections New Housing Market - The year-on-year decline in new housing contract signing area has expanded, with a 19% decrease in sample cities compared to June [3] - The average contract signing area in first-tier cities saw a 22% year-on-year decline, while second-tier cities experienced a 13% decline [3][9] Second-Hand Housing Market - The year-on-year decline in second-hand housing contract signing area also expanded, with a 7% decrease in sample cities [3] - First-tier cities reported a 9% year-on-year decline in second-hand housing, marking a shift to negative growth [3][13] Land Transactions - From January to July 2025, the cumulative land transaction area in 300 cities saw a year-on-year decline of 6%, while the average transaction price increased by 32% [21] - The land premium rate increased by 2.0 percentage points compared to the previous month, indicating a potential recovery in land sales [27] Market Liquidity and Pricing Trends - The liquidity outlook indicates a tightening trend as of August 2025, with a reduction in the proportion of listings with price increases [5][44] - The average number of viewings for second-hand homes in 12 sample cities decreased by 8.7% compared to June [41] Future Outlook - The report suggests that the real estate sector is entering an investment zone, with the price-to-book (PB) ratio around 1.0, reflecting concerns about the impact of current sales on business models [5] - It identifies three main lines of risk premium recovery for national and regional real estate companies, focusing on balance sheet performance, credit premiums, and turnaround situations [5]