Huachuang Securities·2025-08-03 12:02Investment Rating - The report maintains a "Strong Buy" rating for Hisense Home Appliances, with a target price of 33 yuan, corresponding to a 12x PE for 2025 [2][8]. Core Views - The company reported a revenue of 49.34 billion yuan for H1 2025, a year-on-year increase of 1.4%, and a net profit attributable to shareholders of 2.08 billion yuan, up 3.0% year-on-year. However, Q2 2025 saw a revenue decline of 2.6% year-on-year to 24.5 billion yuan and a net profit drop of 8.3% year-on-year to 0.95 billion yuan [2][8]. - The external sales continue to grow, with overseas revenue increasing by 12.3% year-on-year, while domestic revenue slightly decreased by 0.3% [8]. - The air conditioning segment reported a revenue of 23.69 billion yuan in H1 2025, up 4.1% year-on-year, although central air conditioning faced a decline of 6.0% due to a weak real estate market [8]. - The washing machine business within the refrigeration and washing segment saw a significant revenue increase of 37.6% year-on-year, contributing positively to overall growth [8]. - The company is expected to recover growth in the coming quarters due to favorable weather conditions and government subsidies, despite facing high base pressure in Q2 [8]. Financial Summary - For 2024A, the main revenue is projected at 92.746 billion yuan, with a growth rate of 8.3%. The net profit attributable to shareholders is expected to be 3.348 billion yuan, with a growth rate of 18.0% [4][9]. - The earnings per share (EPS) for 2025E is adjusted to 2.68 yuan, with corresponding PE ratios of 10, 9, and 8 for 2025, 2026, and 2027 respectively [8][9]. - The company’s total assets are projected to grow from 69.702 billion yuan in 2024A to 84.298 billion yuan in 2027E, indicating a steady increase in financial strength [9].