百强房企7月销售下滑

Investment Rating - The report maintains an investment rating of "Leading the Market - A" for the real estate industry, indicating an expected return that exceeds the CSI 300 index by 10% or more over the next six months [7]. Core Viewpoints - The real estate industry in China continues to face pressure, with the top 100 real estate companies experiencing a sales decline of 13.3% year-on-year in the first seven months of 2025, with a more pronounced drop of 18.2% in July alone [1]. - The report suggests focusing on companies that may reverse their current difficulties, such as Jindi Group and New Town Holdings, as well as leading firms maintaining land acquisition intensity like China Merchants Shekou and Poly Developments [1]. - The report highlights a significant decrease in land supply and a mixed performance in housing sales across different city tiers, with first-tier cities showing some resilience while second and third-tier cities continue to struggle [3][4][38]. Summary by Sections Sales Review (July 26 - August 1) - Total transactions in 32 monitored cities reached 16,000 units, a week-on-week increase of 17.2%, but a cumulative year-on-year decline of 6.3% for 2025 [2][13]. - First-tier cities sold 4,734 units, up 38% week-on-week, while second-tier cities sold 9,726 units, up 13.6% week-on-week, and third-tier cities saw a decline of 11.1% with 1,290 units sold [2][13]. Land Supply (July 21 - July 27) - The planned land supply in 100 cities was 407 million square meters, with a cumulative supply of 12,730 million square meters for 2025, reflecting a year-on-year decrease of 13% [3][38]. - The average land listing price across 100 cities was 3,852 CNY per square meter, with a recent decline of 15.3% [3][40]. Land Transactions (July 21 - July 27) - The total area of residential land sold in 100 cities was 392 million square meters, with a cumulative total of 10,918 million square meters for 2025, showing a year-on-year increase of 3.8% [4][64]. - The average transaction price for residential land was 8,891 CNY per square meter, with a significant increase of 46.2% month-on-month and 55.9% year-on-year [4][66].