行业周报：新房成交面积环比增加，调控政策持续松绑-20250803

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - New housing transaction area increased month-on-month, while regulatory policies continue to be relaxed. The overall real estate market in China is moving towards stabilization, with potential for slight fluctuations in housing prices during this process [5][60] - The land transaction area decreased year-on-year, but the premium rate increased month-on-month. The credit bond issuance scale increased year-on-year but decreased month-on-month [5][48] Summary by Sections Sales Sector - In the 31st week of 2025, the transaction area of new homes in 68 major cities was 2.15 million square meters, a year-on-year decrease of 31% but a month-on-month increase of 11%. Cumulatively, the transaction area from the beginning of the year to date reached 72.96 million square meters, with a year-on-year decrease of 10% [7][30] - The transaction area of second-hand homes in 20 cities was 1.75 million square meters, with a year-on-year growth rate of +2% [33] Investment Sector - In the 31st week of 2025, 100 major cities launched land planning with a total area of 22.6 million square meters, with a transaction area of 20.29 million square meters, a year-on-year decrease of 23%. The premium rate for land transactions was 9% [38] - The Nanjing land auction market was active, successfully selling 13 residential land parcels, with premiums of 54.38%, 33.87%, and 0.17% for three parcels, totaling 6.8915 billion yuan [8][41] Financing Sector - In the 31st week of 2025, the issuance of credit bonds was 4.73 billion yuan, a year-on-year increase of 21% but a month-on-month decrease of 74%. The cumulative issuance scale was 228.88 billion yuan, a year-on-year decrease of 8% [48][48]