Shanxi Securities·2025-08-04 05:15Investment Rating - The report assigns a "Buy-A" rating for Hisense Home Appliances (000921.SZ) with a strong performance outlook [1][12]. Core Views - The company achieved a revenue of 49.34 billion yuan in H1 2025, with a year-on-year growth of 1.44%, and a net profit of 2.077 billion yuan, reflecting a year-on-year increase of 3.01% [2]. - The overseas market is driving performance, with foreign revenue growing by 12.34% year-on-year, while domestic revenue slightly declined by 0.31% [3]. - The company is expected to see steady growth in revenue and net profit from 2025 to 2027, with projected revenues of 98.54 billion yuan, 104.01 billion yuan, and 112.27 billion yuan, and net profits of 3.691 billion yuan, 4.171 billion yuan, and 4.587 billion yuan respectively [12]. Regional Performance Summary - Domestic revenue was 25.25 billion yuan, down 0.31% year-on-year, while overseas revenue reached 20.45 billion yuan, up 12.34% year-on-year [3]. - In Europe, revenue increased by 22.7%, with air conditioning and washing machine sales growing by 34.5% and 38.9% respectively [3]. - The Americas saw a revenue increase of 26.2%, with significant growth in washing machines (71%) and central air conditioning (59%) [3]. - The Middle East reported a 22.8% revenue increase, while the Asia-Pacific region grew by 14.5% [3]. - ASEAN region sales for refrigerators and washing machines surged by 46% and 55% respectively, with air conditioning brand revenue exceeding 80% [3]. Product Category Performance Summary - The HVAC segment generated 23.69 billion yuan, up 4.07% year-on-year, although Hisense Hitachi's revenue declined by 6.0% [4]. - The washing machine and refrigerator segment reported revenues of 15.39 billion yuan, up 4.76%, with an improvement in gross margin to 18.74% [5]. - Other main business revenues reached 6.61 billion yuan, reflecting an 8.89% increase, with significant contributions from the three electrical companies [5]. Financial Performance Summary - The company's gross margin for H1 2025 was 21.48%, a slight increase of 0.2 percentage points year-on-year, while the net profit margin was 6.06%, down 0.17 percentage points [5]. - The financial expenses increased by 0.3 percentage points, impacting profitability [5]. - The projected earnings per share (EPS) for 2025, 2026, and 2027 are 2.67 yuan, 3.01 yuan, and 3.31 yuan respectively, indicating a low valuation with strong performance certainty [12].