GreatStar(SZ:002444) Shanxi Securities·2025-08-04 12:04Investment Rating - The report assigns a "Buy-A" rating for the company, indicating a strong potential for price appreciation in the next 6-12 months [1][8]. Core Views - The company has secured a significant order for cordless lithium battery power tools from a major European retailer, expected to generate at least $15 million annually, which is over 5% of its 2024 revenue from power tools [3][4]. - The company is experiencing a robust growth trajectory in its power tools segment, with a 36.53% year-on-year revenue increase in 2024, and anticipates further explosive growth due to ongoing investments and product development [4][5]. - The company is enhancing its global manufacturing and supply chain capabilities, which helps reduce costs and improve competitiveness in international markets [5]. Financial Performance and Projections - The company is projected to achieve net profits of 2.614 billion, 3.176 billion, and 3.853 billion yuan for the years 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 13.5%, 21.5%, and 21.3% [8][10]. - Revenue is expected to grow from 14.795 billion yuan in 2024 to 17.250 billion yuan in 2025, representing a 16.6% increase [10][14]. - The company's gross margin is projected to improve gradually, reaching 32.4% in 2025 [10][14]. Market Position and Strategy - The company has established a comprehensive global production and supply chain management system, enhancing its international competitive edge [5]. - The growth of the company's proprietary brands, particularly in e-commerce, has significantly boosted its profitability, with a 35.97% increase in sales from its own brands in 2024 [5][10]. - The company is actively expanding its production capacity in Southeast Asia and other regions, which is expected to alleviate production bottlenecks and support future growth [8][10].