Changjiang Securities·2025-08-04 14:41Investment Rating - The investment rating for the company is "Buy" and is maintained [7]. Core Views - The official launch of the Li Auto i8, priced between 321,800 to 369,800 CNY, features the AD Max version equipped with the VLA model. The product advantages and brand design of Li Auto are well recognized, with a clear future model planning and continuous optimization of direct sales channels. The "dual-energy strategy" is expected to further enhance Li Auto's advantages, indicating a broad future sales potential [2][4]. Summary by Sections Event Description - The Li Auto i8 was officially launched on July 29, 2025 [4]. Product Pricing and Specifications - The pricing for the i8 includes Pro version at 321,800 CNY, Max version at 349,800 CNY, and Ultra version at 369,800 CNY, with a maximum first-sale benefit of 51,900 CNY available until September 7. The dimensions of the i8 are 5085mm in length, 1960mm in width, and 1740mm in height, with a wheelbase of 3050mm. The i8 offers a CLTC pure electric range of 670-720 km and a power consumption of 14.6-14.8 kWh/100 km, showcasing lower energy consumption compared to competitors [2][7]. Charging Infrastructure and Smart Technology - As of July 29, 2025, Li Auto has over 10,000 supercharging piles nationwide, with 3,000 supercharging stations and 16,000 supercharging piles in operation. The company plans to have 4,000 supercharging stations by the end of the year. The smart driving technology continues to evolve, with the latest OTA 7.4 version update enhancing the capabilities of the Li Auto intelligent assistant [2][7]. Future Model Planning and Sales Potential - Li Auto has a clear future model planning with the i8's launch, followed by the i6 model set to launch in September. The company aims to have a product lineup of four range-extended electric SUVs and two high-voltage pure electric SUVs, which is expected to significantly increase sales volume. As of June 2025, Li Auto has 530 retail centers across 151 cities, with ongoing optimization of its channel structure [2][7]. Financial Projections - The projected net profit for Li Auto from 2025 to 2027 is estimated at 8.3 billion, 12.48 billion, and 16.01 billion CNY respectively, with corresponding PE ratios of 23.6X, 15.7X, and 12.2X for GAAP, and 10.3 billion, 14.48 billion, and 18.01 billion CNY for Non-GAAP, with PE ratios of 19.0X, 13.5X, and 10.9X [2][7].