Changjiang Securities·2025-08-05 04:44Investment Rating - The investment rating for Great Wall Motors is "Buy" and is maintained [8] Core Views - In July 2025, Great Wall Motors achieved sales of 104,372 units, representing a year-on-year increase of 14.3% but a month-on-month decrease of 5.7%. Export sales accounted for 41,088 units, or 39.4% of total sales, while new energy vehicle sales reached 35,000 units, making up 38.2% of total passenger vehicle sales [2][10] - The company is accelerating its global expansion and is committed to transitioning to new energy vehicles. The ongoing new vehicle cycle is expected to drive improvements in both sales and performance. Long-term strategies are set to open up growth opportunities, while the shift towards smart technology is anticipated to enhance profitability across the entire industry chain [2][10] Summary by Sections Sales Performance - In July 2025, total sales were 104,372 units, with domestic sales at 63,000 units (up 19.2% YoY, down 10.4% MoM) and new energy sales at 35,000 units (up 43.3% YoY, down 5.0% MoM). Cumulatively, from January to July 2025, total sales reached 674,000 units, a 3.6% increase YoY, with new energy sales at 195,000 units (up 24.6% YoY) [10][11] - By brand, Haval sold 56,221 units (up 6.2% YoY), Tank sold 20,020 units (up 7.2% YoY), WEY sold 10,045 units (up 263.3% YoY), Ora sold 4,300 units (down 10.0% YoY), and Great Wall Pickup sold 13,772 units (up 14.5% YoY) [10][11] Global Expansion and Strategy - Great Wall Motors is implementing its "ONE GWM" strategy to accelerate overseas expansion, covering over 170 countries and regions with more than 1,400 sales channels. The company has established three complete vehicle production bases in Thailand and Brazil, and several KD factories in Ecuador and Pakistan, which are expected to boost sales growth [10][11] - The company is focusing on smart technology, enhancing its capabilities in data, algorithms, and computing power, which are seen as core competitive advantages in the smart vehicle era [10][11] Financial Projections - The projected net profits for Great Wall Motors from 2025 to 2027 are 141.3 billion, 170.7 billion, and 214.8 billion yuan, respectively. The corresponding A-share price-to-earnings ratios are expected to be 13.1X, 10.9X, and 8.6X, while the Hong Kong stock price-to-earnings ratios are projected to be 7.0X, 5.8X, and 4.6X [10][11]