望远镜系列15之PumaFY2025Q2经营跟踪：营收不及预期，全年指引下调

Investment Rating - The investment rating for the industry is "Positive" and maintained [6] Core Insights - Puma's revenue for FY2025Q2 was €1.94 billion, below market expectations of €2.01 billion, with a year-over-year decline of 2.0% at constant exchange rates [2][4] - Gross margin decreased by 0.7 percentage points to 46.1%, primarily impacted by increased promotional activities and currency fluctuations [2][4] Revenue Breakdown - Revenue performance was below expectations, with declines across all regions: - EMEA, Americas, and Asia-Pacific revenues decreased by 3.1%, 0.5%, and 2.9% respectively, totaling €0.77 billion, €0.78 billion, and €0.39 billion [5] - Direct-to-consumer (DTC) channels continued to grow, with a 9.2% increase to €0.60 billion, driven by strong e-commerce growth of 19.4% and a 3.4% increase in retail store sales [5] - Wholesale channels faced challenges, declining by 6.3% to €1.34 billion due to weak demand across markets [5] - Product categories showed varied performance: - Footwear revenue increased by 5.1% to €1.06 billion - Apparel and equipment revenues decreased by 10.7% and 6.4% to €0.60 billion and €0.28 billion respectively [5] Inventory and Guidance - Inventory levels were high, with a year-over-year increase of 9.7% to €2.15 billion, primarily due to accelerated deliveries of products to the U.S. amid tariff impacts [7] - The company has adjusted its full-year guidance, now expecting a low double-digit decline in sales at constant exchange rates, down from previous growth expectations [7]