望远镜系列13之DeckersFY2026Q1经营跟踪：收入表现超预期，价格上调预计Q2受益

Investment Rating - The industry investment rating is "Positive" and maintained [6] Core Insights - In FY2026Q1 (April 1, 2025 - June 30, 2025), Deckers achieved revenue of $960 million, a year-on-year increase of 17%, exceeding Bloomberg's consensus estimate of $900 million [2][4] - Gross margin decreased by 1.1 percentage points to 55.8%, primarily due to strong growth in low-margin distribution channels, while net margin benefited from cost control, increasing by 0.4 percentage points to 14.4% [2][4] Revenue Breakdown - By brand, UGG and HOKA revenues increased by 18.9% and 19.8% respectively, while other brands saw a decline of 19.0%, with revenues of $270 million, $650 million, and $50 million respectively [5] - By channel, Direct-to-Consumer (DTC) and distribution channel revenues grew by 0.5% and 26.7% respectively, reaching $310 million and $650 million, with DTC facing short-term pressure due to limited offline retail presence and reliance on e-commerce [5] - By region, revenues in the U.S. decreased by 2.8% to $500 million, while other regions saw a significant increase of 49.7% to $460 million, with EMEA contributing notably and Asia-Pacific maintaining strong growth [5] Inventory and Pricing Strategy - As of FY2026Q1, the company's inventory increased by 13% year-on-year to $850 million, with efforts underway to manage old inventory [5] - The company has begun raising prices since July 1, 2025, with most products already adjusted, which is expected to positively impact FY2026Q2 revenue [5] Performance Guidance - For FY2026Q2, revenue is expected to be between $1.38 billion and $1.42 billion, representing a year-on-year growth of 5.2% to 8.3%, with HOKA anticipated to grow around 10% and UGG expected to see mid-single-digit growth [5]