Buydeem Group(SZ:300824) HTSC·2025-08-08 07:42Investment Rating - The report maintains a "Buy" rating for the company [7] Core Views - The company reported a total revenue of 432 million RMB for H1 2025, representing a year-on-year increase of 34.05%, and a net profit attributable to shareholders of 56 million RMB, up 74.92% year-on-year. The growth is attributed to the ongoing domestic replacement policy, a low base effect from the previous year, and significant investments in marketing, channels, and products [1][5] - The domestic brand business continues to benefit from policy incentives, with domestic revenue increasing by 48.4% year-on-year in H1 2025. However, overseas business remains under pressure due to tariffs imposed by the US [2] - The company's gross margin improved to 49.71% in H1 2025, up 2.22 percentage points year-on-year, driven by a higher proportion of domestic sales and recovery in overseas gross margins [3] - The overall expense ratio decreased by 3.39 percentage points year-on-year in H1 2025, indicating improved operational efficiency [4] Summary by Sections Financial Performance - The company achieved a total revenue of 432 million RMB in H1 2025, with a year-on-year growth of 34.05%. The net profit attributable to shareholders was 56 million RMB, reflecting a 74.92% increase year-on-year. In Q2 2025, revenue grew by 34.67% and net profit surged by 140.86% [1][5] - The domestic brand business saw a revenue increase of 48.4% year-on-year in H1 2025, while overseas revenue only grew by 0.71% due to external pressures [2] Profitability - The gross margin for H1 2025 was reported at 49.71%, an increase of 2.22 percentage points year-on-year, attributed to a higher share of domestic sales and recovery in overseas margins [3] - The company plans to distribute a mid-term dividend of 0.85 RMB per 10 shares, enhancing shareholder returns [1] Expense Management - The overall expense ratio improved by 3.39 percentage points year-on-year in H1 2025, with management expenses decreasing by 3.82 percentage points due to structural optimization [4] Future Outlook - The company has raised its profit forecasts for 2025-2027, expecting net profits of 116.26 million RMB, 144.70 million RMB, and 160.06 million RMB respectively, with corresponding EPS of 0.36, 0.44, and 0.49 RMB [5] - The target price has been adjusted to 15.48 RMB, reflecting a PE ratio of 42x for 2025, indicating potential valuation premium due to the company's position in the high-end small appliance market [5]