春风动力：品类拓展+消费升级，走向全球的运动品牌

Industry Rating - The industry investment rating is maintained as "Outperform the Market" [1] Core Viewpoints - The report highlights the expansion of product categories and consumption upgrades as key drivers for the growth of the sports brand, CFMOTO, which is moving towards a global market [3][4][5] Company Overview - CFMOTO is a leading manufacturer of both two-wheeled and four-wheeled motorcycles, with a significant focus on export business. The revenue structure for 2024 is projected to be 47.9% from four-wheeled vehicles, 40.1% from two-wheeled fuel vehicles, and 2.6% from electric vehicles [3][19] - The company has a strong international presence, with over 70% of its revenue coming from overseas markets since 2022 [3][19] All-Terrain Vehicles (ATVs) - The global ATV market has a total sales volume of approximately 1 million units, with North America accounting for over 80% of the demand. CFMOTO holds a stable market share of over 15% [4][39] - The introduction of mid-to-high-end products, such as the U10 PRO, is expected to enhance profitability due to its competitive pricing and performance [4][50] Two-Wheeled Vehicles - The report indicates a trend towards higher displacement fuel motorcycles, with the company launching several new models above 600cc. The sales volume for electric motorcycles is projected to exceed 100,000 units in 2024 [5][66] - The domestic sales of fuel motorcycles are expected to reach 1.432 million units in 2024, reflecting a year-on-year increase of 44% [66] Electric Vehicles - The electric two-wheeler segment is experiencing a shift towards smart features and emotional connections with consumers. The brand "ZEEHO" is positioned to capture this market with a focus on high performance and intelligent design [75][79] - In 2024, the domestic sales of electric two-wheelers are projected to be around 49.5 million units, while overseas sales are expected to grow by 24.8% [75][79]