Hongqi Chain(SZ:002697) Shenwan Hongyuan Securities·2025-08-09 15:31Investment Rating - The report maintains a "Buy" rating for the company [2][7]. Core Insights - The company reported a strong performance in Q2, with both main business profits and investment income increasing. The H1 2025 revenue was 4.808 billion yuan, down 7.3% year-on-year, while the net profit attributable to shareholders was 281 million yuan, up 5.3% year-on-year [7]. - The company is optimizing its store structure and enhancing efficiency, which has temporarily impacted revenue. The revenue from different regions showed a decline, with main urban areas down 8.21% [7]. - The profitability has improved, with a gross margin of 29.85% in H1 2025, up 0.87 percentage points year-on-year. Investment income from Xinwang Bank significantly contributed to this improvement [7]. - The company is deepening its online and offline integration strategy, planning to set up foreign trade quality product sections in over a thousand stores [7]. - The long-term strategy focuses on a differentiated approach combining products and services, leveraging a dense store network and advanced information management [7]. Financial Data and Profit Forecast - Total revenue for 2025 is estimated at 10.158 billion yuan, with a projected net profit of 532 million yuan, reflecting a 2.1% year-on-year growth [6][9]. - The company expects to maintain a net profit of 554 million yuan in 2026 and 585 million yuan in 2027, with corresponding PE ratios of 14 and 13 [7][9].