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泡泡玛特(09992):深度复盘:形象型IP商业价值与企业成长经验启示
Soochow Securities·2025-08-10 07:33

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Insights - The report emphasizes the underestimated commercial value of character-based IP and the company's long-term operational capabilities, suggesting that the market has not fully recognized the potential of these IPs [8][9] - The company has demonstrated resilience and adaptability in its business model, particularly during challenging market conditions, and is now positioned for international expansion and value reassessment [9][17] - The report forecasts significant revenue growth driven by the success of key IPs like Labubu and Molly, with adjusted net profit estimates for 2025-2027 raised to 100.3 billion, 144.9 billion, and 182.9 billion RMB respectively [9][15] Summary by Sections 1. Character-based IP Commercial Value Exploration - The report discusses the commercial value and lifecycle of character-based IP, highlighting that its value is not strictly tied to content depth, and that successful IPs can achieve high audience engagement and longevity [21][22] - It notes that the lifecycle of quality character-based IPs is often longer than market expectations, with examples like Molly showing a compound annual growth rate (CAGR) of 22% from 2019 to 2023 [21][22] 2. Business Model Challenges and Company Resilience - The report outlines the company's stock price trajectory since its IPO, detailing phases of growth and decline, and emphasizes the company's strong organizational resilience during market downturns [16][17] - It identifies the challenges faced by character-based IP businesses, including demand fluctuations and the need for effective inventory management [9][17] 3. Internationalization and Long-term Value Reassessment - The report highlights the company's recovery and growth in domestic operations post-pandemic, as well as the emerging potential in international markets [9][17] - It points out that the recent success of Labubu as a global phenomenon has significantly contributed to the company's revenue and valuation recovery [9][17] 4. Profit Forecast and Investment Recommendations - The report provides detailed profit forecasts, projecting substantial revenue growth driven by the company's diverse IP portfolio and effective operational strategies [9][15] - It suggests that the company is well-positioned to leverage its IP matrix for sustained financial performance, with a target market capitalization reflecting a 28% upside potential based on projected earnings [9][15]