Investment Rating - The investment rating for the new consumption industry is "Positive" (maintained) [4][30] Core Viewpoints - The beauty industry saw a GMV growth of 31.7% year-on-year in July on Douyin, with the total GMV for beauty products ranging from 150 billion to 200 billion yuan [4] - The trend in the beauty market reflects a dual pattern of price segment downtrend and high-end consumption coexistence, with 68.1% of GMV coming from products priced below 200 yuan [4] - The潮玩 (trendy toy) industry is experiencing growth driven by successful events like the PTS Beijing International Trendy Toy Exhibition, highlighting the importance of IP operation for long-term growth [4] - International outdoor sports brands are increasingly entering the Chinese market, indicating a rising demand from Chinese consumers [4] Summary by Sections Industry Performance - The new consumption industry tracked from August 4 to August 8 shows a weekly increase of 4.23% in the textile and apparel index and 1.70% in the beauty care index, while the retail index decreased by 0.38% [7] Key Industry Data - In June, retail sales for textile and apparel increased by 1.9% year-on-year, while cosmetics saw a decline of 2.3% [12] - Gold and silver jewelry retail sales increased by 6.1% year-on-year in June [13] Investment Analysis Opinions - The growth of emerging consumer goods reflects new consumption concepts among the younger generation, emphasizing the importance of understanding these narratives for investment opportunities [19] - Recommendations include focusing on high-quality domestic brands in beauty, such as 毛戈平, 巨子生物, and 上美股份; in gold jewelry, brands like 老铺黄金 and 潮宏基; in trendy toys, companies like 泡泡玛特; and in ready-to-drink tea, brands like 蜜雪集团 and 古茗 [19]
新消费行业周报：美护及潮玩驱动新消费行业景气度上行-20250810
Hua Yuan Zheng Quan·2025-08-10 07:48