Changjiang Securities·2025-08-10 10:12Investment Rating - The industry investment rating is "Positive" and is maintained [7] Core Viewpoints - In Q2 2025, the fund holding market value proportion of the media internet sector increased by 0.58 percentage points to 1.96%, ranking 15th among 32 industries in the Yangtze River first-level classification, unchanged from Q1 2025 [2][4][17] - The media internet sector continues to be underweighted, with an actual fund holding market value proportion of 1.96% compared to a benchmark ratio of 2.25%, indicating a shortfall of 0.29 percentage points, which is a slight improvement from a shortfall of 0.77 percentage points in Q1 2025 [4][21] - The media internet sector saw a marginal increase in holding intentions for gaming and advertising segments, benefiting from improved industry sentiment and policy support [5][24] Summary by Sections Fund Holdings Analysis - The media internet sector's fund holdings increased slightly but remain relatively low, with a market value proportion of 1.96% in Q2 2025, up from Q1 2025 [4][17] - The sector's cumulative increase was 10.76% in Q2 2025, ranking 8th among all industries, compared to a 9.71% increase in Q1 2025 [12][5] Sector Performance - The TMT (Technology, Media, and Telecommunications) sector's fund holding proportion increased by 2.65 percentage points to 29.06% in Q2 2025, with increases in media, communication, and electronics sectors [5][14] - The gaming segment's allocation increased by 0.47 percentage points to 0.96%, while the advertising marketing segment rose by 0.25 percentage points to 0.68% [5][24] Major Holdings - The top ten heavily held stocks in the media internet sector include Focus Media (8.85 billion), Kaiying Network (4.21 billion), and Giant Network (3.26 billion) [6][30] - The number of funds holding these stocks has increased, with Kaiying Network seeing a rise from 124 to 184 funds [26][27] Hong Kong Stock Holdings - In Q2 2025, Hong Kong stock holdings increased to 19.9%, with Tencent and Alibaba seeing slight reductions, while Kuaishou was significantly increased [32][34]