Huachuang Securities·2025-08-10 11:14Investment Rating - The report maintains a "Recommend" rating for the automotive industry, with an optimistic outlook for the second half of the year [1]. Core Insights - Traditional automakers are expected to ramp up marketing activities in August, leading to a positive sales outlook for the second half of the year. The market is still digesting weak investment sentiment, and patience is advised while waiting for the release of semi-annual reports [1]. Data Tracking - In July, new energy vehicle deliveries showed significant growth for Xpeng, with a year-on-year increase of 2.3 times, while Li Auto saw a decline of 39.7% year-on-year. BYD delivered 344,296 vehicles, a slight increase of 0.6% year-on-year, but a decrease of 10.0% month-on-month [2][18]. - Traditional automakers also saw notable sales growth, with Geely's sales reaching 238,000 units, up 57.6% year-on-year. SAIC Group led the sales with 338,000 units, a 34.2% increase year-on-year [20]. Discount Rates and Amounts - The average discount rate in late July was 10.0%, a slight increase of 0.1 percentage points from early July, and the average discount amount was 22,311 yuan, up 126 yuan from early July [3][22]. Industry News - The report highlights significant developments in the automotive sector, including the launch of new models by various manufacturers, such as the new Audi A5L and Q6L e-tron, and the introduction of the third-generation UNI-V by Changan [28][29]. - The penetration rate of new energy vehicles reached 54.0% in July, marking a 2.7 percentage point increase year-on-year, with new energy vehicles accounting for 21.4% of the market share [28]. Market Performance - The automotive sector saw a weekly increase of 2.35%, ranking 9th among 29 sectors. The overall market indices also showed positive growth, with the Shanghai Composite Index rising by 2.11% [7].